Cue Songs
Company Structure & Services
Cue Songs operates within Big Sync Music’s global infrastructure following the 2022 organizational merger. The entity maintains specialized expertise in sourcing music for digital platforms, social media campaigns, and long-form video content. Creative Director Justin “Commie” McMullen and Client Services Director Lauren Thackray transitioned from Cue Songs leadership into Big Sync’s organizational structure, preserving institutional knowledge and music supervisor relationships.
The service model centers on custom curation matching specific brand campaign requirements rather than open catalog browsing. Music supervisors access Songtradr’s database of 1 million+ tracks and 450,000+ artists globally, supplemented by Cue Songs’ cultivated relationships with independent labels and publishers. Data-driven music selection tools incorporate AI metadata tagging through Musicube technology, enabling precision matching for brand sonic strategies.
Global operational capacity spans London headquarters plus offices in New York, Los Angeles, Singapore, Sweden, Paris, and Sydney. The infrastructure supports regional music sourcing and localization requirements for multinational brand campaigns. Integration with Songtradr’s Vinyl platform provides access to complementary services including MassiveMusic for bespoke composition, Tunefind for placement verification, and Pretzel for livestreamer licensing.
Placement Track Record
Verified placements demonstrate access to premium streaming and broadcast opportunities. YouTube Originals commissioned music for “Terms & Conditions: A UK Drill Story” documentary series exploring UK drill music culture. ITV’s Black History Month campaign “It’s All About” featured catalog selections highlighting diverse British music talent. BritBox’s brand launch campaign utilized curated tracks for streaming platform positioning.
Premier League media partnerships represent ongoing commercial relationships within sports entertainment. Coty multinational beauty brand campaigns demonstrate recurring corporate client engagement. Netflix and Amazon series placements remain unspecified by production title but confirm streaming platform access during 2020-2021 operational period.
The placement portfolio emphasizes brand advertising and digital content rather than traditional film/television soundtrack work. Tier classification shows strength in commercial licensing and streaming platform originals, with focus areas including documentary content, brand campaigns, and social media applications. Industry recognition includes Transform Awards acknowledgment for TRESemmé sonic logo redesign following Big Sync merger integration.
Business Model & Pricing
The operational framework serves B2B institutional clients through invitation-only curation rather than open artist submission portals. Brands and advertising agencies contract directly with Big Sync Music for music sourcing services, licensing negotiation, and sonic strategy consultation. Revenue derives from brand service contracts and music licensing facilitation rather than artist submission fees or monthly subscriptions.
Composer compensation follows Songtradr’s parent company structure when applicable: free tier accounts receive 60% of sync fees with 40% platform commission, while pro tier accounts ($19 annually) retain 80% with 20% commission. Backend performance royalties remain with composers for collection through performing rights organizations independently. The company states it does not register releases with SoundExchange or Songtrust, requiring separate artist registration for neighboring rights collection.
Music sourcing prioritizes existing label and publisher relationships over independent artist catalogs. Composers gain access through label representation, publisher agreements, or direct invitation from music supervisors rather than self-service submission systems. This model aligns with boutique sync agency standards serving premium brands requiring curated music selections with cleared rights and professional production quality.
Final Verdict
Cue Songs operates as a B2B creative music agency rather than an open submission platform for independent composers. The company represents curated catalog content through established label and publisher relationships, serving major global brands including Unilever's 400-brand portfolio, Diageo, and L'Oréal. Verified placements on YouTube Originals, ITV, Netflix, and Amazon demonstrate legitimate industry access. The 2022 merger into Big Sync Music consolidated operations under Songtradr's umbrella, integrating Cue Songs' expertise in digital and long-form content with Big Sync's advertising agency infrastructure. No payment issues, deceptive practices, or scam indicators appear across comprehensive review platform research. The absence of independent artist testimonials reflects the invitation-only curation model focused on institutional clients rather than open artist submissions. Composers seeking placement opportunities should understand this company functions as a music supervisor service for brands, not a production music library accepting unsolicited submissions. The business trajectory shows evolution from consumer-focused licensing platform toward premium B2B agency positioning within the Songtradr ecosystem.