The Sync Report

Company Structure & Services

The Sync Report functions as a contact aggregation platform providing subscription access to music supervisor directories across multiple entertainment sectors. The service maintains databases covering television production, film licensing, commercial advertising, trailer placement, and video game music opportunities. Founder Daniela D’Onofrio established the platform following her involvement with Hook Line and SYNC, a separate sync licensing operation that handled direct artist representation and placement facilitation.

The platform’s educational infrastructure includes weekly podcast episodes featuring conversations with filmmakers and music industry professionals, alongside written content addressing pitch strategy and relationship-building techniques. Educational materials cover supervisor outreach protocols, licensing terminology, and common pitching errors. The service explicitly disclaims providing submission feedback, music evaluation, or representation services.

The directory categorizes contacts into specialized segments: 226 television production contacts, 338 advertising agency relationships, 180 film industry connections, 41 trailer house liaisons, 643 music supervisor profiles, and 55 video game music coordinators. Geographic coverage spans four English-speaking markets with varying levels of sync licensing activity. The platform implements automated notification systems alerting subscribers when saved contact information undergoes changes, addressing one of the primary concerns with paid directory services—contact database obsolescence.

D’Onofrio’s claimed background includes securing placements for Virgin, Qantas, Contiki, Jeans West, Joe Fresh, and Sony PlayStation, with television and film credits spanning Disney, 20th Century Fox, Sony Pictures, HBO, Showtime, FOX, USA Network, MTV, CTV, Warner Bros, ABC, and NBC Universal. Speaking engagements at Queensland University of Technology and Music Industry Inside Out conferences provide institutional credibility markers.

Business Model & Pricing

The revenue framework operates through subscription tiers charging $99.95 USD for six-month access or $169.95 USD for annual membership, translating to approximately $16-28 monthly. Payment processing occurs through PayPal and Braintree systems, with transactions appearing as “The Sync Report” on billing statements. The company implements explicit opt-in renewal requirements rather than automatic subscription continuation, differentiating from standard industry practice where default renewal predominates.

The non-refundable policy creates financial risk for subscribers who determine contact information proves outdated, unresponsive, or otherwise fails to deliver expected value. Subscription terms explicitly state no refunds issue once purchase completes, even if service suspension or termination occurs before subscription expiration. This policy structure protects company revenue while transferring performance risk entirely to subscribers who cannot verify contact quality before payment.

The pricing model positions mid-range within the music supervisor directory market. Comparative services include Songtradr’s free-plus-premium structure starting at $49 annually, Music Gateway’s $7.50-$37 monthly subscription tiers, and That Pitch’s subscription framework with integrated AI matching capabilities. The Sync Report’s differentiation centers on directory curation and educational content rather than submission infrastructure or algorithmic opportunity matching.

The business structure focuses exclusively on information access rather than outcome-based compensation. Unlike commission-based sync agencies earning percentages of secured placement fees, The Sync Report generates revenue regardless of subscriber placement success. This decoupling of service revenue from client outcomes creates misaligned incentives where platform profitability exists independently of subscriber placement achievement. The model resembles reference book sales rather than performance-based representation.

Independent Validation Concerns

Forum discussions from Music Library Report present conflicting assessments of directory effectiveness. One 2019 critique characterized the service as exploiting composer needs by charging substantial fees for contact information described as outdated, with the assertion that most listed supervisors remain unresponsive to outreach attempts. A subsequent response defended The Sync Report as maintaining current directory information with regular update notifications, suggesting divided community opinion regarding contact accuracy and responsiveness.

The absence of presence on Trustpilot, Better Business Bureau, or comparable review platforms eliminates independent verification channels for service quality assessment. Consumer testimonials documenting placement successes achieved specifically through directory utilization remain undocumented in public forums, composer communities, or social media discussions. This validation gap extends across music industry discussion spaces where service assessments typically surface.

The disconnect between service longevity and public feedback volume creates uncertainty regarding actual subscriber count, retention rates, and outcome patterns. The minimal public discussion may indicate small subscriber base, neutral experiences generating neither enthusiasm nor complaints, or concentrated usage within private networks not engaging public forums. The platform’s Australian base and English-speaking market focus may contribute to limited visibility within North American composer communities where most online sync licensing discussion occurs.